We seek to create a world at DME Media School with no limits to learners’ horizons. With a three year BA(JMC) course Affiliated to GGSIPU, New Delhi, DME Media School redefines media education with pioneering pedagogy practices and training.
We constitute a dynamic department with young and experienced professionals having academic experience and media industry exposure. In a rapidly transforming world, we keep media practices and training not abreast of the evolution, but ahead!
Classroom teaching at DME Media School integrates traditional and modern methods of teaching along with hands-on training and industry exposure. The Department is persistently working towards setting up of a media ecosystem where students can practice and get trained in all forms of media including print, radio, television, and digital media production techniques.
With a highly equipped state-of-the-art studio – STUDIO 62 and year around production, all our students are trained with industry-standard media and production practices.
We engage with the most complex and important ideas, and we challenge conventions and redefine traditions. The school is committed to producing the best quality work in terms of content, production, writing, and research.
Students enter as learners in the institution but leave as professionals!
About the Course
BA(JMC) – Bachelor of Arts (Journalism and Mass Communication) – Morning Shift |
BA(JMC) – Bachelor of Arts (Journalism and Mass Communication) – Evening Shift |
Mass Communication is the study of mass media including all the various mediums used to convey information, communicate and broadcast to the audience. It is a multi-disciplinary course which engages not just with the medium, but with the learners themselves. It is a course which prepares an individual to work on fronts of all the mediums, from which the learner can choose a field to pursue ahead in masters or in the industry.
Newspapers and magazines in print, film production to film criticism, radio to podcasts, television production to scriptwriting, marketing to digital media marketing, the field engages and trains with all forms of modern communication and information dissemination.
BA(JMC) course of GGSIPU comprehensively introduces the students to various aspects of Journalism. The three year programme helps equip students with the relevant skills and knowledge set to excel in media and communication sectors. A student is trained in all facets of media consumption, production and dissemination.
The objectives of the course is to produce scholar graduates with strong academic knowledge and professional skills so they are prepared to join media and can contribute positively to society. A professional course in mass communication opens doors for a career in films & TV, publishing, public relations, journalism, editing, direction, film making, script writing, production, etc. Mass Communication widens up the horizon of career options for an individual.
At Delhi Metropolitan Education, the students of Journalism and Mass Communication are given the freedom and training for cultivating innovation and creativity. Over three years, the students not only gain working knowledge of the media industry, but also begin to excel in in various areas of communication and marketing – Anchoring, Event Management, Visual Arts, Digital Media Marketing and reporting. This is achieved through year around international and national conferences, film festivals, internships, college and university fests, lessons beyond classrooms and regular interaction with industry experts. In addition to the academics, students gain many life skills at DME and are presented with a range of opportunities to develop and exhibit these skills.
DME also boasts of excellent academic infrastructure and various facilities exclusively for BA(JMC) students including modern audio, video, and photo studio. This is in addition to a well-equipped seminar room, fully furnished auditorium, a well-stocked library with subscriptions to all magazines and academic publications in addition to books and all major publications of core areas, and a vast amphitheater.
We welcome you to DME Media School, where campus life is full of activities. Learning goes hand in hand with social responsibility, industry training, along with fun and frolic!
| FIRST YEAR | ||
Semester I
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Semester II
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| SECOND YEAR | ||
Semester III
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Semester IV
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| THIRD YEAR | ||
Semester V
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Semester VI
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Semester –1
Theory Subjects BA (JMC) 101 Communication: Concepts & Processes Objectives: To provide basics for communication, mass communication and related models and theories. Outcomes of the Subject: after the completion of the course, the students will be able to
- define Communication and Mass Communication
- describe the process of Communication and Mass Communication
- explain various Models and Theories of Communication and Mass Communication
- utilize knowledge on emerging trends in Communication and Mass Communication
BA (JMC) 103 Contemporary India: An Overview Objectives: To provide basics for socio-economic and political issues in India. Outcomes of the Subject: after the completion of the course, the students will be able to
- debate on various aspects of Indian history, art and culture
- critically engage with various socio-economic and political issues in India
- utilize knowledge gained to appreciate understand and debate the social fabric of the country
BA (JMC) 105 Basics of Design and Graphics Objectives: To provide knowledge of various visual and graphical formats related to print and electronic media Outcomes of the Subject: after the completion of the course, the students will be able to
- describe basics of Design and Graphics
- utilize knowledge gained in the application of elements and principles of design in different forms of visualand graphic communication for Print and Web Media
BA (JMC) 107 Personality Development Objectives: To provide skills and basic knowledge for personality development and Outcomes of the Subject: after the completion of the course, the students will be able to
- define basics of Personality Development
- understand listening, speaking &writing etiquettes
- utilize knowledge gained in developing a positive personal attitude
BA (JMC) 109 Writing Skills Objectives: To provide skills and basic knowledge for writing for print, electronic and digital media Outcomes of the Subject: after the completion of the course, the students will be able to
- describe the writing process for various media
- describe the process of translation
- utilize knowledge gained in writing accurately and creatively for mass media
BA (JMC) 111 Indian Culture (For Foreign Students Only)* Objectives: To provide knowledge about the diversity of Indian Culture Outcomes of the Subject: after the completion of the course, the students will be able to
- describe salient features of Indian culture
- explain the concept of diversity and underlying unity in Indian culture
- describe the process of integration of elements from other cultures in Indian culture
Lab Subjects BA (JMC) 151 Communication Skills Lab Outcomes of the Subject: after the completion of the practical course, the students will be able to
- demonstrate proficiency of effective Communication Skills
- utilize knowledge gained in planning, designing and presenting a multi-media presentation
BA (JMC) 153 Contemporary India: Issues and Debates (Seminars/ Presentations) Outcomes of the Subject: On completion of this course, the student will be able to
- debate on various aspects of Indian history, art and culture
- critically examine various socio-economic and political issues in India
- demonstrate critical thinking abilities to analyse and suggest alternatives
- to prepare multimedia presentations related with the subject
BA (JMC) 155 Design & Graphics Lab – I Outcomes of the Subject: On completion of this course, the student will be able to:
- apply knowledge related to photo editing software in design and layout
- demonstrate proficiency of skills in designing and creating layouts using page layout software for print media
BA (JMC) 157 Personality Development Lab Outcomes of the Subject: On completion of this course, the student should be able to:
- demonstrate professional conduct
- apply knowledge gained of professional ethics in media industry
BA (JMC) 159 Writing Skills Lab Outcomes of the Subject: On completion of this course, the student should be able to:
- demonstrate proficiency of skills to translate and write for various media effectively
Semester –2
Theory Subjects BA(JMC) 102 Print Journalism Objectives: To provide skills and basic knowledge for writing for print media and make them familiar with the glorious history of print media Outcomes of the Subject: On completion of this course, the student should be able to:
- define Journalism and News
- describe techniques of writing & reporting beats
- explain the structure and functions of a news room
- utilize knowledge gained in editing & designing of a print layout of newspaper, magazine and journal
BA (JMC) 104 Media Laws and Ethics Objectives: To provide basic knowledge about the constitution and media related laws Outcomes of the Subject: On completion of this course, the student should be able to:
- define Freedom of Press as per Article 19(1) (a) of the Indian Constitution
- explain reasonable restrictions in freedom of press
- describe the need & importance of the Press Council of India
- utilize knowledge gained in coverage of judicial proceedings, Parliament and State Legislature
BA (JMC) 106 Still Photography Objectives: To provide knowledge for camera lens, photography and lighting and camera composition Outcomes of the Subject: On completion of this course, the student should be able to:
- define Photography
- describe the parts of a digital camera and their functions
- describe various lights and lighting applications
- demonstrate proficiency of knowledge in Photo Journalism
BA (JMC) 108 Health Communication Objectives: To provide insights about public health, health communication and guideline related to reporting and writing Outcomes of the Subject: On completion of this course, the student should be able to:
- define Public Health
- describe need and importance of Health Communication
- utilize knowledge gained in reporting and writing on health & lifestyle issues
BA (JMC) 110 Sports Journalism Objectives: To provide awareness Sports Management, sports organisations and emerging trends and opportunities in sports Outcomes of the Subject: On completion of this course, the student should be able to:
- define Sports Journalism
- explain types and techniques of sports reporting and writing
- describe the importance of sports management and regulatory organisations
- utilize knowledge gained to promote physical and mental wellbeing through sports
Lab Subjects BA (JMC) 152 Print Journalism Lab Outcomes of the Subject: On completion of this course, the student should be able to:
- write leads and headlines
- identify and rewrite news stories
- edit news stories using editing symbols
- write photo captions and cutline
BA (JMC) 154 Still Photography Lab Outcomes of the Subject: On completion of this course, the student should be able to:
- capture aesthetically rich photographs
- demonstrate proficiency of skills to prepare photo features/photo stories
BA (JMC) 156 Design and Graphics Lab – II Outcomes of the Subject: On completion of this course, the student should be able to:
- apply knowledge gained of designing softwares for design and layout
- demonstrate proficiency of skills in designing and creating layouts using page layout software for print media
BA (JMC) 158 Health Communication Lab Outcomes of the Subject: On completion of this course, the student should be able to:
- apply knowledge gained in spreading awareness on public health & lifestyle issues
- demonstrate proficiency of skills in health journalism
BA (JMC) 160 Sports Journalism Lab Outcomes of the Subject: On completion of this course, the student should be able to:
- demonstrate proficiency of skills to create a sports blog and online magazine
- sports reporting and writing
Semester –3
Theory Subjects BA (JMC) 201 Development Communication Objectives: To provide insights about development, communication, global development view, paradigms and related models Outcomes of the Subject: On completion of this course, the student should be able to:
- define and describe the process of Development Communication
- explain the models and paradigms of Development Communication
- utilize the knowledge gained in designing social media marketing campaign on a development issue
BA (JMC) 203 Basics of Radio Programming and Production Objectives: To provide basics of various formats of Radio and Radio programming Outcomes of the Subject: after the completion of the course, the students will be able to
- describe radio as a medium of mass communication
- describe various formats of radio programme
- describe the process of radio programme production & evaluation
BA (JMC) 205 Basics of Video Camera, Lights and Sound Objectives: To provide knowledge about camera movements, recording and editing on camera and video production Outcomes of the Subject: On completion of this course, the student should be able to:
- describe video camera operations and functions
- describe camera movements, mounts, shots, angles and compositions
- describe techniques of lighting for video production
- describe the methods of recording and in-cam editing
BA (JMC) 207 Radio Jockeying and News Reading Objectives: To gain knowledge about the functioning of FM stations, news and content presentation as a radio jockey Outcomes of the Subject: On completion of this course, the student should be able to:
- describe the structure and functioning of radio FM channel
- describe the presentation techniques used by Radio Jockey/ News Reader
- utilize knowledge gained in presentation of a radio programme for transmission
BA (JMC) 209 Video Editing Objectives: To provide insights about video editing, packaging and details about the process related to editing Outcomes of the Subject: On completion of this course, the student should be able to:
- describe the concept &process of video editing
- describe various types of video editing
- describe the process of packaging and archiving
Lab Subjects BA (JMC) 251 Radio Production Lab Outcomes of the Subject: On completion of this course, the student should be able to:
- distinguish and differentiate between various radio programme formats
- demonstrate proficiency of skills in production of a radio programme
BA (JMC) 253 Video Production Lab Outcomes of the Subject: On completion of this course, the student should be able to:
- use video camera, lights and sound for studio and location shooting
- demonstrate proficiency of skills to operate and handle video system
BA (JMC) 255 Summer Training Report**** Outcomes of the Subject: In this major project, students will do internship for minimum 30 days and maximum 60 days in Print media organisation. During this period of internship, the student should be able to:
- apply classroom-based education for practical work experience in the industry
- utilize current standards and recent advances in media and entertainment organisation
- network with the industry professionals
BA (JMC) 257 Radio Jockeying and News Reading Lab Outcomes of the Subject: On completion of this course, the student should be able to:
- write and present a script for radio news
- prepare news package
- demonstrate proficiency of skills in managing radio programmes transmission as a radio jockey
BA (JMC) 259 Video Editing Lab Outcomes of the Subject: On completion of this course, the student should be able to:
- demonstrate proficiency of skills in offline and online video editing
Semester –4
Theory Subjects BA (JMC) 202 Basics of Advertising Objectives: To provide insights about advertising, copywriting and idea generation for an Ad Outcomes of the Subject: On completion of this course, the student should be able to:
- Define advertising and brand
- Describe functions and types of advertising agency
- Describe various elements of an advertisement
- utilize knowledge gained to plan and design advertising campaign
BA (JMC) 204 Basics of Public Relations Objectives: To gain knowledge about Public Relations and its importance in media industry Outcomes of the Subject: On completion of this course, the student should be able to:
- define Public Relations
- describe role and importance of Public Relations
- describe the functions of PR agency
- utilize knowledge gained in planning and designing a public relations campaign
BA (JMC) 206 Television Programming and Production Objectives: To gain knowledge and experience about television programming, production and related formats Outcomes of the Subject: On completion of this course, the student should be able to:
- define TV as a medium of mass communication
- distinguish and differentiate various TV programme formats
- describe the process of production of TV programme
BA (JMC) 208 Television News: Reporting and Anchoring Objectives: To provide insights about TV News Reporting and Anchoring Outcomes of the Subject: On completion of this course, the student should be able to:
- describe the structure and functioning of TV news channel
- explain the role and responsibilities of TV News Reporter and Anchor
- utilize knowledge gained in writing and presenting TV news
BA (JMC) 210 Corporate Communication Objectives: To gain understanding about Corporate Communication and Corporate Branding Outcomes of the Subject: On completion of this course, the student should be able to:
- define corporate and Corporate Communication
- describe shift from PR to Corporate Communication
- utilize knowledge gained for Corporate Branding
Lab Subjects BA (JMC) 252 Advertising Lab Outcomes of the Subject: On completion of this course, the student should be able to:
- design, plan and produce advertisements for different mediums
- utilize skills acquired to conceptualize, plan and implement an ad campaign
BA (JMC) 254 Public Relations Lab Outcomes of the Subject: On completion of this course, the student should be able to:
- plan, design and implement different media release for the launch of a product/service /idea
- demonstrate proficiency of skills to design and manage a PR pitch and campaign
BA (JMC) 256 TV Production Lab Outcomes of the Subject: On completion of this course, the student should be able to:
- demonstrate proficiency of skills to plan, produce a video programme
BA (JMC) 258 Television News: Reporting and Anchoring Lab Outcomes of the Subject: On completion of this course, the student should be able to:
- demonstrate proficiency of skills acquired in reporting, anchoring and packaging of TV news
BA (JMC) 260 Corporate Communication Lab Outcomes of the Subject: On completion of this course, the student should be able to:
- demonstrate proficiency of skills acquired to conduct an identity audit, manage communication of a media
- entertainment organisation and prepare a plan for crisis communication
Semester 5
Theory Subjects BA (JMC) 301 Basics of New Media Objectives: To provide understanding about New Media technology in the area of mass communication, to create website and to understand various applications of new media Outcomes of the Subject: On completion of this course, the student should be able to:
- describe New Media technology for mass communication
- explain the use of online discussion forums keeping in mind cyber law and ethics
- understand the applications of New Media
- utilize knowledge gained to design and manage a website
BA (JMC) 303 Media Research Objectives: To get familiar with the aspects of research in relation with Media Outcomes of the Subject: On completion of this course, the student should be able to:
- define Media Research
- explain the process of Media Research
- describe the Research methodology for Media
- describe the steps involved in report writing
BA (JMC) 305 Event Management Objectives: To get the experience of understanding the technicalities to plan, execute and organise an event Outcomes of the Subject: On completion of this course, the student should be able to:
- define event and Event Management
- describe organisational structure and functionaries of an event management company
- explain the process of organizing an event
- utilize knowledge gained to assess and evaluate an event
BA (JMC) 307 Digital Media Marketing Objectives: To provide insights about social media marketing, social business and social networking Outcomes of the Subject: On completion of this course, the student should be able to:
- describe the concept of social media marketing for online communication
- explain the concept of social business
- utilise knowledge gained to create and maintain social networking platforms for business
BA (JMC) 309 Film Appreciation Objectives: To gain familiarity with cinema as a medium of communication and reviewing films with critical vision and understanding Outcomes of the Subject: On completion of this course, the student should be able to:
- describe film as a medium of communication
- describe the evolution of World Cinema
- explain the emerging trends in contemporary Indian cinema
- utilize knowledge gained to appreciate and review a film
Lab Subjects BA (JMC) 351 New Media Lab Outcomes of the Subject: On completion of this course, the student should be able to:
- use search engines effectively
- demonstrate proficiency of skills to design and develop blog and website
BA (JMC) 353 Media Research Lab Outcomes of the Subject: On completion of this course, the student should be able to:
- apply research techniques in pre-testing/evaluation of media material
- conduct media research and write a report
BA (JMC) 355 Event Management Lab Outcomes of the Subject: On completion of this course, the student should be able to:
- prepare a Gantt chart on organizing event
- demonstrate proficiency of skills to conceptualise, organize and evaluate an event
BA (JMC) 357 Functional Exposure Report In this major project, students will do internship for minimum 30 days and maximum 60 days in electronic media organisation. During this period of internship, the student should be able to: Outcomes of the Subject: On completion of this course, the student should be able to:
- apply classroom learning for practical work experience in the industry
- develop professional skills, explore career options and network with potential employers
- demonstrate proficiency of skills in their field of interest in Media and Entertainment industry
BA (JMC) 359 Digital Media Marketing Lab Outcomes of the Subject: On completion of this course, the student should be able to:
- design and develop blog
- demonstrate proficiency of skills in use of digital media effectively
BA (JMC) 361 Film Appreciation Lab Outcomes of the Subject: On completion of this course, the student should be able to:
- demonstrate proficiency of skills in reviewing films for different media
Semester 6
Theory Subjects BA (JMC) 302 Media Management and Entrepreneurship Objectives: To provide understanding about the principles, functions of management, leadership, structure and functions of media organizations Outcomes of the Subject: On completion of this course, the student should be able to:
- describe the principles and functions of management
- describe leadership styles and behavioural patterns
- describe the structure and functions of media organizations
- explain the importance of revenue generation for media organization in print, radio, TV & online
BA (JMC) 304 Global Media: An Overview Objectives: To gain knowledge about global trends of Media communication Outcomes of the Subject: On completion of this course, the student should be able to:
- describe the global communication system post World War II
- explain the changing trends in global information flow
- utilize knowledge gained to analyse major media concerns for India
BA (JMC) 306 Environment Communication Objectives: To provide insights about the importance of education related to environment and surroundings. Outcomes of the Subject: On completion of this course, the student should be able to:
- understand development as an issue of Man v/s Nature and man as part of nature
- describe the concept, scope and importance of environment and Environment Communication
- describe the concept, structure and functions of Ecosystem
- describe causes, effects and control measures for Environmental Disasters
- utilize knowledge gained to conserve natural resources for human welfare
Lab Subjects BA (JMC) 352 Final Project and Comprehensive Viva Outcomes of the Subject: Each student will make his/her final project on any one of the disciplines, i.e., Print Media/ Electronic Media (Radio & TV)/ New Media/ Integrated Marketing (Ad, PR & Event)/ Research on the subject/theme approved by the Director/ Principal of the Institute/HoD in the Fifth semester. The Project Report (in duplicate) both hard & soft copy along with the end product will be submitted by the student at least four weeks prior to the date of commencement of the End-Term Examination of the Sixth Semester. The student will present her/his final product along with a multi-media presentation. The Comprehensive Viva Voce based on the courses of the entire programme and future projections of Media and Entertainment industry.
